As an Affiliate Manager & Digital Media Buyer, I successfully built and managed partnerships while executing high-performing media campaigns across European and South American markets. My expertise spans negotiation, contract management, and strategic media buying, driving measurable results.

Key Responsibilities:
✔ Partnership Management & Negotiation
▪ Initiated and maintained strategic partnerships, ensuring long-term value.
▪ Managed contract negotiations, lifecycle oversight, and performance optimization.
▪ Provided full partner support, including operational guidance, link generation, and reporting.

✔ Campaign Strategy & Execution
▪ Developed and executed targeted media buying strategies to maximize reach and ROI.
▪ Identified high-value audiences and optimized media placements for impact.
▪ Negotiated favorable ad rates, ensuring cost-effective campaigns.
▪ Monitored ad placements for performance, compliance, and brand alignment.

✔ Performance Analysis & Market Research
▪ Conducted competitive analysis to inform strategic decisions.
▪ Researched regional trends and regulatory landscapes to shape business strategies.
▪ Evaluated campaign performance metrics and adjusted strategies for optimal ROI.
▪ Compiled detailed reports to drive data-driven decision-making.

✔ Brand and Reputation Management
▪ Managed brand positioning and leveraged customer feedback for engagement.
▪ Spearheaded cross-marketing initiatives to expand brand visibility.
▪ Collaborated on creative development to enhance advertising impact.

As a Business Development Manager, I specialized in partner acquisition, advertiser relations, and performance optimization, ensuring sustainable growth in affiliate marketing.

Key Responsibilities:
✔ Partner and Advertiser Acquisition
▪ Identified and attracted new potential partners and advertisers to ▪ expand business opportunities.
▪ Conducted negotiations and presentations to establish long-term collaborations.

✔ Account and Relationship Management
▪ Managed existing publisher relationships, providing guidance on program selection and dispute resolution.
▪ Advised partners on Admitad product usage, ensuring optimal platform integration.

✔ Traffic and Performance Monitoring
▪ Monitored publisher traffic sources (social media, contextual advertising, arbitrage, etc.) to ensure compliance and effectiveness.
▪ Analyzed traffic quality and implemented necessary adjustments for optimization.

✔ Operational and Strategic Management
▪ Facilitated communication between advertisers, partner networks, and internal teams to align goals.
▪ Maintained internal company systems for tracking and reporting.
▪ Generated and presented detailed reports on performance, partnerships, and market trends.

As COO, I led the expansion and operational development of the Carbook platform, overseeing its growth from Ukraine to Romania and managing strategic projects to drive business efficiency and market penetration.

Key Responsibilities:
✔ Strategic Leadership & Operations Management
▪ Led the expansion of Carbook from Ukraine to Romania (www.carbook.ro).
▪ Managed CB24, a CRM & BPM system for car garages in Romania, overseeing the B2B division (www.cb24.ro).
▪ Ensured efficient SCRUM task processing and workflow optimization.

✔ Cross-Departmental Coordination
▪ Maintained strategic dialogue between Carbook and Romanian partners to foster collaboration.
▪ Generated and assigned tasks to IT, Marketing, and Financial teams, ensuring smooth implementation.
▪ Conducted budget planning and financial analysis to drive cost-effective operations.

✔ Marketing & Media Strategy
▪ Planned and coordinated media campaigns, ensuring brand visibility and engagement.
▪ Supervised social media strategy, managing Facebook presence and growing the community (https://www.facebook.com/carbookromania/).
▪ Monitored and analyzed Google Analytics data to optimize digital performance.

✔ Team Leadership & Training
▪ Supervised and mentored intermediate and junior staff, ensuring alignment with project goals.
▪ Organized and facilitated workshops and training sessions to enhance team expertise.

✔ Localization & Product Development
▪ Translated software components to ensure a seamless user experience for the Romanian market.

As a Content Manager, I ensured the smooth operation and user experience of the website by managing content, troubleshooting issues, and engaging with visitors.

Key Responsibilities:
✔ Website Management & Maintenance
▪ Monitored and ensured the correct functioning of the website.
▪ Identified and resolved minor errors, while documenting and reporting complex issues.

✔ User Engagement & Communication
▪ Interacted with site visitors, addressing inquiries and providing support.
▪ Facilitated a positive user experience through clear and timely communication.

✔ Content & Media Processing
▪ Processed and optimized images for website use.
▪ Sourced and verified relevant information online to enhance content quality.

✔ Technical Proficiency
▪ Advanced user of Windows, MS Office, and internet research tools.
▪ Effectively navigated website management systems and digital tools.

As a Customer Support Representative, I provided timely and courteous assistance to users, ensuring smooth communication and efficient issue resolution in the travel and booking sector.

Key Responsibilities:
✔ Customer Assistance & Issue Resolution
▪ Assisted users with booking inquiries, ensuring a seamless process.
▪ Responded to inbound emails and calls, resolving customer issues promptly and professionally.
▪ Contacted airlines on behalf of passengers, addressing their specific requests.

✔ Technical & System Navigation
▪ Efficiently navigated internal systems to provide accurate and relevant answers.
▪ Maintained detailed records of interactions for follow-ups and reporting.

✔ Communication & Problem-Solving
▪ Utilized strong interpersonal skills to handle customer concerns with empathy.
▪ Managed customer complaints under pressure, delivering quick and effective solutions.
▪ Maintained strong organizational skills to prioritize tasks and manage multiple cases simultaneously.